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The bicycle is a simple solution to the world’s most complicated problems

Swissfleet is fully owned and operated by me, Philip Douglas. I’m a bicycle-industry pioneer with over 25 years of experience envisioning, developing and realising the next generation of bike-business innovation, design and culture.

Swiss: When it comes to the “Swiss” in Swissfleet, this is by no means a geographic restriction, but stands for my heritage and quality approach. I have supported successful projects in Europe, Asia, the US and Canada. I love to think globally but also have a deep respect for local culture. Oh, and I also supplied the current Swiss Army bike.

Fleet: After doing a considerable amount of work in bike sharing and with B2B cargobikes, my focus areas are heavily used bikes in bike fleets and their operation and maintenance. As a lifelong bike nerd and founder of Simpel (the first European online bike brand), consumer bikes and e-bikes are also well within my scope of expertise.

The bicycle industry is going through a big transformation. Electric bikes have changed the game for established players and digital platform players are betting on micromobility to make use of the advantages of small vehicles over cars. Indeed, the bicycle is a simple solution to the world’s most complicated problems—but only if done right. My goal is to help steer projects in the right direction and make sure that the full potential of the bicycle is put to good use.

I offer impactful bike-industry consulting that goes far beyond generic PowerPoints and RASCI mapping. My approach is holistic, visionary and hands-on in helping partners shape and deliver their projects. Plus, you’ll never see me wearing a tie, and I’ll happily hold meetings on a bike ride.

Questions? Please get in touch!

Philip Douglas Bike Industry Expert